FOUNDER STORY
Kiki was born the day I finished my 12th. I had already secured my admission to one of India’s reputed architecture colleges. On paper, I had a path all figured out. But I chose not to take it. Instead, I decided to step away from the path I had already secured and take a chance on something I knew almost nothing about — building a clothing brand of my own.
There was no fashion degree. No business plan that had it all figured out. Just an idea, a lot of curiosity, and the willingness to learn everything from scratch. That decision became Kiki.
And what started as a choice at 18 slowly became a brand, a craft, and a journey I’m still building every single day.
Who We Are - KIKI contemporary fashion
THE STORY BEHIND KIKI
Kiki was born from a desire to make people look twice. I wanted to create clothes that felt fresh — pieces you wouldn’t immediately put into a category, but would make you think, “Wait… I’ve never seen this before.” I’ve always believed that fashion should be more than just dressing well. It should make you experiment, explore and step a little outside your comfort zone.
That’s what I wanted Kiki to be about. Not following what’s already everywhere. Not dressing a certain way just because it’s familiar. But giving yourself the freedom to try something new. Whether it’s a silhouette you’ve never worn, a fabric you’ve never considered, or a detail you wouldn’t normally choose — Kiki is an invitation to experiment. Because sometimes, the pieces you’re initially unsure about become the ones you never want to take off.
So if Kiki can make you try something you wouldn’t have picked for yourself yesterday, we’ve done what we set out to do.